Apple leads India pill PC market with 25 laptop share in 2023


Apple leads India pill PC market with 25 laptop share in 2023 in addition to within the December quarter with a 25 per cent share however a decline in its shipments, in response to a report.

Samsung was on the second spot with a 23 per cent market share in 2023, market analysis agency CyberMedia Analysis mentioned on Monday.

“In CY (in calendar yr) 2023, Apple led the pill market with a 25 per cent market share, adopted by Samsung at 23 per cent in CY 2023,” CyberMedia Analysis (CMR) India Quarterly Pill PC Market Evaluation report mentioned.

Apple pill PC shipments declined by 17 per cent on a year-over-year (YoY) foundation. Lenovo occupied the second slot within the December quarter with a 24 per cent market share at the same time as its shipments declined by 3 per cent. Samsung pill PC shipments grew by 36 per cent on YoY foundation, the report said.

“There’s a rising client demand for numerous pill choices in India, together with premium, 5G and value-for-money pill choices. This development is especially noticeable within the B2B sector and on-line purchases,” CMR, Analyst – Trade Intelligence Group (IIG), Menka Kumari mentioned.

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The market witnessed a strong 21 per cent quarter-on-quarter (QoQ) development in This autumn 2023, pushed by sturdy demand for 5G tablets.

“5G pill shipments soared by 43 per cent YoY, accounting for a big share of the market. Wi-Fi tablets additionally carried out effectively, recording a 13 per cent YoY improve and claiming 52 per cent of general shipments,” the report mentioned.

The premium pill phase, priced between 20,000-30,000 apiece skilled a 95 per cent QoQ soar, indicating a transparent shift in direction of high-end units, the report mentioned.

CMR estimates that the pill market is poised for a gentle 5-10 per cent development in 2024 pushed by elements like technological developments, numerous product choices, and evolving client preferences.

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